When Astral looks at Flip, he appears to have a dark aura around him, similar to Reginald Kastle and Mr. Kay when they were possessed by "Numbers", even though he is not seen to have one. This is shown to represent his dark nature, being a very deceitful and spiteful person. Flip is a crafty person who has similar mannerisms to Weevil Underwood. They both appear quite similar and are viewed as creepy by the female characters. They both trick their opponents into taking their cards and take advantage of it. Flip is a skilled Duelist who uses any under-handed tactic in the book to make his opponents fall into his trap, even to the extent of giving Yuma the "Baby Tiragon" card in order for him to steal Yuma's "Number 39: Utopia". Wherever Flip goes, there is mischief, from causing a candy store owner to go out of business by saying his candies were overpriced (in the dub he said that the candies were past their expiration date even though they never had one), to confusing a litterbot by tipping it upside down. He has a habit of saying "Ura" in each sentence in the Japanese version. Flip seems to have a similar characteristic with his Flip Effect Monsters as his appearance is deceiving until his true intention is revealed, just like flipping a face. He has a Duel Gazer built for his glasses and a Standard Blue D-Pad.

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Flip's hands are marked with numbers after taking control of Yuma's Numbers.

In the dub, Flip believes that there's a "flip-side" to everything, and that things can be defined by their opposites. Something that seems harmless can actually be quite lethal. This philosophy is embodied by his fondness for Flip Effect Monsters, along with the physically weak "Baby Tiragon".

As a small child, he often received the same treatment from older children who took advantage of his ignorance towards Dueling to cheat him out of his cards through Ante Duels, saying they would accelerate his improvement when the stakes were higher. He eventually found out, running home in tears and vowing revenge. Since then, he had learned to trick people for his own gain, even defeating his former bullies who quickly became his lackeys.

After his Duel with Yuma Tsukumo, the two eventually put aside their differences and become good friends. His personality completely changes afterwards, as shown when he helps Yuma, Tori and Bronk get into the studio to find Nelson Andrews at the expense of being prevented from going in himself. However, he later seems to return to his old ways when he tried to reach the finals by using fake heart pieces, using Yuma and his friends to take the identity of Count Crazy Fang, and saying that Yuma and his friends are only good as tools, although he seemed to have learned his lesson after that. During the Festival at Heartland Middle School, he was again up to his old tricks, trading fake tickets for a show for rare cards.

Flip is shown to be envious of Yuma and the gang owning "Number" cards so much, he was willing to foolishly take a "Barian Number" and as a result was absorbed into the Barian World. However, he committed this act because he wanted help Yuma.