the client says, improvise, but don't make the character into a Cartoonesque character. He is bad, but he doesn't think so, actually, he is bad, because he is too much about business, profit is more important than ethics, respect, and empathy but also he wants to be effective in the name of progress. 

He is NOT dr Cortex from Crash Bandicoot, but not Dr hannibal Lecter either. 


Show me what you can do with these infos.