Taking after his tyrannical father, King Cold, & the youngest of his two siblings, Frieza is the pompously cold-hearted & bloodthirsty emperor of Universe 7. While admittedly pretty short for his & other species' stature, he holds quite the sharp tongue & immense power that leaves many to fear him enough to grovel at his feet. 

Despite his immense power, Frieza is prone to talk way bigger than he could ever back up, lying right through his teeth to gain more self-importance & get whatever he wants. Nevertheless, he's known for his deceitful & crafty nature. When he takes hold of the situation around him, he'll do whatever he can to keep hold of it by any means necessary. The likelihood of mass genocide in the means of achieving his goals is incredibly high when he's around.