Blitzo (pronounced Blitz) is the protagonist of Helluva Boss. He is the founder and manager of Immediate Murder Professionals (I.M.P), a startup assassination business that carries out its services in the living world. 

Focused on his company's success, Blitzo prides himself as being business-like and professional, but in truth, he has a shortsighted ego that makes him terrible at managing a legitimate business. Despite his status as his company's superior, he comes off often as immature, selfish, and even disrespectful among his employees; to which none of them find him serious enough as their boss and often come to question his extravagant yet poor decision-making. On the assassin side, he is murder-savvy and borderline sadistic with his victims. He is perfectly fine with committing more brutal killings (i.e. on children) if there's no fuss over it.

Blitzo possesses a twisted sense of family when it comes to his work. Comparing his employees to a (dysfunctional) family, Blitzo likens the matters the company faces as familial problems that can be dealt with if they all work together (but not necessarily respect each other). However, Blitzo occasionally uses the comparison as an excuse for his negligent behavior when called out on it. For example, his justifying of Loona's volatile behavior and appraisal as a surrogate daughter against employee complaints, or endlessly stalking Moxxie in public and private.

He also has a theatrical side, as Blitzo also loves music and jingles, and keeps posters of himself and his family when they attended the circus. Unfortunately, Blitzo's thought process runs on the idea that entertainment is a Kickstarter shortcut through corporate promotion, leading him to confuse the two and blowing the company's resources on over-the-top advertising.

Sound like the show, no changes.