James is very proud of his splendid red paintwork. He dislikes pulling trucks and believes that he should only pull coaches. He thinks himself superior to the others and can be shallow, boastful, overconfident, naughty and vain, particularly to those who appear old-fashioned, weak, slow or dirty. However, on a number of occasions, he has found himself in need of help from those whom he has insulted and is, in the end, apologetic. He speaks with a Liverpudlian accent.