To the people of Heartland, he is a benevolent government official who cares about the people who lived there. However, his true personality is that of a manipulative and deceitful man. He is willing to blackmail Kite in order to make him do what Dr. Faker wants. He seems to enjoy seeing others in agony as he laughed when he tortured his child soldiers. He also gets annoyed if anybody calls him an "old man" ("dude" and "Mrs. Heartland" in the dub). He is also shown to be more malicious than Dr. Faker as when Hart was harmed by Vetrix, he did not show any concern. Mr. Heartland is also extremely shallow, taking huge pride in his appearance. This was also shown when he burst into tears when Erazor destroyed a statue of him.

He is also very loyal to Vector for rescuing him from the Barian Sea and later for returning to his human form. He's also fearful of his wrath due to his recurring failures.