Sal Fisher, otherwise known as "Sally Face", is the titular main protagonist of the game. The son of Henry and Diane Fisher, a tragic accident during his childhood resulted in the death of his mother and left his face severely scarred, requiring him to wear a prosthetic face. Years following this incident, Sal and his dad moved to the town of Nockfell for a fresh start, residing in Room 402 of Addison Apartments.

The game centers around several events throughout Sal’s life, focusing on his investigation into the sinister mysteries that surround his new home and his attempts to stop the Devourers of God.