Robert represents the Okumara of this Universe.

Robert Jervis is the third president of Jervis Foods, preceded by his father.

Jervis is an ambitious and career-focused professional who is always chasing his next victory. However, for his daughter, his employees and his fellow higher ups, his ambitions come with a complete, deliberate ignorance of the pain he causes to his company or his family. No matter how many scandals Jervis Foods faces due to its poor safety practices and punishing work hours or how obviously unhappy Holly is with his manipulations, Robert refuses to let his nobler passions influence his business, instead behaving as ruthlessly as he feels he must to get ahead in the world.

Mr. Jervis only has one child, his daughter Holly Jervis. Both Jervis himself and Holly, as well as other associates of Jervis Foods had mutually admitted that he used to genuinely care for her in spite of his rather unethical and overambitious business practices, up until he attempts to arrange a marriage for her with Max, an abusive man who does not treat her as anything other than "a plaything" for the sole reason of trying to compete with Jace Hamilton for premiership.