I direct the Essophysics Department, which you all well know is concerned with embodiments — manifestations of concepts within reality. An embodiment of the concept "red" would carry all of the characteristics conceptually associated with that color, such as being angry, or desirable, or malevolent.

The PH-GOS is designed as an enormous reality-anchoring mechanism and ontokinetic interface; it is to read the sum quantum informational content of the universe and encode it into a readable format

They're reporting the re-emergence of a highly aggressive memeplex, one that caused an XK a few decades back.