a loudmouth, irascible, egotistical, and gruff publisher of the Daily Bugle, One of New York's leading newspapers. Showing excessive pride in his son John Jameson, he is obsessed with exposing fraudulent claims to heroism, and is therefore always demanding pictures of Spider-Man so that he can continue his smear campaign against the vigilante that has, at least temporarily, turned much of the gullible city against the hero. Even though he loves to sell newspapers of Spider-Man and takes delight in anything that might discredit or defame him, he feels that the real heroes are ones that have nothing to hide such as his son and will do anything to get him on the spotlight instead of Spider-Man. he is shown as a foolishly stubborn and pompous skinflint who micromanages his employees and resents Spider-Man out of jealousy.[11] However, he reluctantly will give Spider-Man credit where it is due, and will always print retractions for unfair allegations. Aside from that, he retains his dislike for Spider-Man from the comics, and takes delight in anything that might discredit or defame him and considers Spider-Man a menace (if at least a photo-worthy one) and a vigilante. He also retains much of his cynical, avuncular attitude and brusque manner with his staff and he shares a resemblance to his mainstream comics counterpart from the 1970s comics