In the 1980s, a man stumbled upon one of Norman Osborn's old Green Goblin labs (Norman was thought dead at the time). He decided to modify the arsenal, and take up a career as a new kind of Goblin: the Hobgoblin. The identity of this man was kept a secret for several years in the comics before it was revealed to be fashion designer Roderick Kingsley after a string of other Hobgoblins took his place or took the fall for him. Roderick returned from retirement, killing the fourth Hobgoblin, Jason Macendale, and sparked a growing rivalry with the also-returned Norman Osborn. Kingsley retired again but returned after he learned that his twin brother Daniel had been murdered by Phil Urich while looking for upgraded Goblin gear that Norman had been working on. Blackmailing Urich into giving him a cut in exchange for retaining the Hobgoblin identity and his life, Roderick revealed that he had been "licensing out" supervillain identities to criminals. When Urich defected to the Goblin Nation, Kingsley challenged the original Green Goblin to one final duel, sending his butler in his place as the Hobgoblin.