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What is a real estate agent and what does it do?

In order to collect all the information
about real estate agents, the Inmogesco team has
decided to make this complete guide to share with you. Discover the
definition and what the real estate agent does in their day to day.

Contents index

What is a real estate agent?
What does a real estate agent do?
Functions of a real estate agent

What is a real estate agent?

A real estate or commercial real
estate agent is a person who offers management, advisory and mediation
services in real estate transactions related to the sale and rental of real

This profession has three main fronts: the
"commercial" area, the real estate management area and the
negotiation area. The problem is that we must be good at all three,
because if we lower the level in any of them, we will never become a successful
real estate agent

What does a real estate agent do?

These are the tasks of a real estate agent
in their day to day

Prepare the property for visits.
Make a photographic report of the property.
Make a real estate video of the property
Prepare a virtual real estate tour of the property
Publish the property on your real estate website
Register the property in your Real Estate Crm
Post ads on real estate portals,
Check the property documentation
Solve incidents
Receive customer requests
Answer customers
Schedule visits with clients
They attend to visits.
Answer objections to customers
Negotiate the price
Write contracts
Helps the buyer find financing
Schedule the property deed
Take the documentation to the notary
Goes to the signature
Settle taxes
you make name changes, ...

If you want to sell real estate you will
have to do all these tasks and some more

Functions of a real estate agent

The working day begins. Although we
make the effort to order and prioritize tasks, it is most likely that
throughout the real estate agent's day they will all be mixed.

A real estate agent should be able to
attend to any incident at any time, so it is most likely that you will perform
several tasks at the same time.

But let's be optimistic for once when it
comes to everyday functions.

What are the functions of a real estate

Manager functions

Although it seems incredible, in this
profession there is a huge volume of paperwork. Presenting offers,
preparing contracts, detailing the characteristics of new properties and
managing advertisements on real estate portals are some of the tasks and
functions of a real estate agent.

No specific knowledge is needed for this
paperwork, although it is convenient to know several things in advance:

Taxes related to housing.
How to write contracts of sale and rent.
Rights and obligations of communities of owners.
Urban leasing law, what is legal and what is not.

In addition to all this paperwork, you will
have to deal with another facet, dating.

There is no doubt that the internet has
made the task of managing appointments and conversations with your clients much
easier. Thanks to  websites for real estate and real
estate software
 , in addition to facilitating the life of the
real estate agent, allows you to dig deeper to your customers.

Real estate sales functions

In addition to paperwork, a large part of
the agent's time is spent on property visits and dealing with clients.

If you want to know what a real estate
agent does, do not doubt that this part can account for 70% of the total work.

This means having a good planning that
allows you to optimize each exit from the agency.

Unfortunately, sometimes you will have to
prioritize this commercial area over management or negotiation because without
visits there are no sales, that's the way it is.

We have also spent time on our blog to
ensure that the time invested in the visits is quality time.

You will remember how we have talked
about  home staging . This technique makes visits
turn into sales faster. They even manage to reduce cuts in negotiations by
15%, incredible!

It may be that among the daily tasks of an
agent you will not find having to apply these techniques, but you will most
likely have to work with professionals in this sector, as it is an increasingly
widespread technique.

is a leading marketing company working on many real estate
projects like smart
, capital
smart city
and development housing societies in Pakistan

Unfortunately, our industry has lived on
the edge of professionalism for a long time. At Inmogesco we have insisted
over and over again that getting a new customer is infinitely more expensive
than building loyalty.

Many real estate agents end up having a
portfolio of clients that they drag down when they change real estate.


Because the commercial area is essential
for them, and as they say in the sector “they know how to work with the

Negotiator functions

The area that you will have to work has its

We have dedicated numerous posts to
describe the most effective  real
sales techniques

These are some of the techniques that have
been most successful among our readers:

CIMA model of real estate sales
SPIN method, situation, problem, implication and benefit
AIDA model applied to the real estate sector

Beyond the sales techniques that you can
apply, as you surely know, a real estate agent has to
empathize. Identifying with the problems of your customers and knowing how
to give a solution is what will make you stand out.

Also, you should always keep in mind that a
negotiation is not a battle. In a negotiation, everyone must go home
feeling "I've given in, but I've made a profit."

We advise you not to look for
confrontations, but a process of small agreements that culminates in the
closing of the project. If the main stumbling block is price, find a way
to compensate both parties.

Are not millions of deals worth millions of
euros closed every day? Surely you can get two parties to a negotiation to

Other articles that may interest you:

Requirements to be a real estate agent in Spain
How to be an Independent Real Estate Agent?
Guide for the Self-Employed Real Estate Agent 
How Much Does a Real Estate Agent Earn in Spain?
How to be a good real estate agent?
What do you have to study to be a real estate agent?
Tricks for real estate agents