Branden Laredo

Students learn and apply the
principles of broadcast journalism and video production. Emphasizing attention to process and storytelling, students apply critical thinking and
their knowledge of the laws and policies governing the use of copyrighted materials to create and produce entry-level quality television spots and
radio products.
The lessons further promote a clear
understanding of a story’s purpose and characteristics and explore video storytelling techniques and the tools a storyteller uses to connect with the
audience. 

Throughout the course, students will refine and strengthen their writing skills by learning and applying various broadcast
writing techniques to write news stories, news features, as well as television and radio spots. They write scripts and other broadcast writing
products and use professional quality equipment to produce video products for use in multiple media platforms. 

Students will synthesize current theories and best practices of aural and visual media and shoot, edit, and create video features about people, places,
or events using a more creative approach than used for a traditional news story. Students learn about the different types of spots and identify the
appropriate strategy and approach to effectively communicate themes and messages, and create public service announcements that focus on
command information to keep target audiences informed. 

The “hands-on” radio broadcast experience puts the student into a radio control room where they learn how to use radio automation to manage
audio products and create automation playlists, carts, and stacks that interface with live radio shows. Using an audio control console, students learn
and practice controlling audio while delivering news and information to their audience. Students will use industry best practices to integrate social
media into their music shows and will learn to brand their music shows using elements such as produced show “bits,” promos, and liners. They
will learn and apply the appropriate use of sound effects and natural sound, and will effectively communicate ideas and information aurally.
Students apply professional interviewing and reporting techniques to live, in-studio interviews. Students produce a radio newscast, a reporter
package, and solo- and multi-host radio shows.

Private coaching with an emphasis on character archetypes for various types of work such as animation (western and dubbing), video games, and any other interactive media!

• Script Analysis/Character Building

• Audition Approaches

• Archetype Analysis

• Tailoring acting for specific arms of character work including: Pre-lay animation, anime, and video games