Umi is normally a shy girl, but she has a strong will and has some qualities of a leader. Despite this, she is content to stay reserved and always thinks logically. Umi became the group's main lyricist, and wrote the song "START:DASH!!", along with most of the rest of their songs. Umi is uncomfortable with wearing short skirts, but gets used to it after their first live.

(Copied from Love Live! Wikia)