Ardata maintains a significant following on social media by playing up her sinister personality, torturing captives in her basement on camera. 

The expectation of sinisterness and viciousness that she attempts to embody in her persona lends her a dramatic maniacal air in her speech and actions, and her callousness is displayed in the lowblood captives she torments in her dungeon for the pleasure of her viewers.

Ardata shows signs of self-doubt and insecurity even through her self-importance, as she worries whether or not she can live up to the expectations that others project onto her. Her initial interactions with the MSPA Reader seem to show that she has little interest in them other than how she can use and exploit them.