Velvette is one of the major antagonist in Hazbin Hotel, she's a social media overlord and also part of the trio known as "The Vees" with Vox and Valentino. She is a fashion designer and influencer, known for her cruelty, vanity, and control over social media, and is responsible for creating the Love Potion. Her character is defined by her doll-like appearance, sharp tongue, and her role as the self-proclaimed "backbone" of her group, often clashing with other Overlords.