Velvette (pronounced Velvet) is one of the many Overlords in Hell. She is a major antagonist of Hazbin Hotel season 1, and one of the main antagonists of season 2, alongside Vox and Valentino. She is a close associate of Vox and Valentino and is the self-proclaimed "backbone of the Vees". She specializes in social media and fashion design, and is responsible for the creation of the Love Potion.

Velvette in Hazbin Hotel speaks with a distinct, sharp British accent, often described as a modern "Cockney," "Chav," or "Essex" dialect. The accent is characterized by dropped consonants (like 't's), broad vowels, and a fast, sassy, and somewhat aggressive tone, intended to sound like a young, modern social media influencer.