He is shown to be merciless, prideful and confident. He also seems to enjoy sake and finds pleasure in seeing others suffer, as how he laughed when Goku was being attacked by his own son. However he does seem to have some modicum of respect for his fellow Saiyans, with his even implying that once he establishes the Turles Crusher Corps. HQ at Frieza's race's home world upon exterminating them, he would rebuild the Saiyan civilization there.