Ursula is scheming, manipulative, deceitful, and devious. She only cares for herself, and her "poopsies", Flotsam and Jetsam. She is a highly skilled manipulator, twice deceiving Ariel into helping her under false pretenses (she persuaded her that she only wanted to help). Unlike the other villains, she cares about her minions, the "poopsies", treating them as almost like sons or beloved pets. She is very protective of them and becomes enraged and vengeful if they're killed in combat, to the point of a psychotic hate.