He is the greedy self-proclaimed king of Dream Land, which is located on the quaint Planet Popstar. Due to an ambiguous description of the geography of Popstar, it is never made entirely clear how much of the planet King Dedede assumes leadership of, though he seems to have castles and fortresses all across the planet. Even so, he seems to perform no administrative functions, and for the most part, the planet seems to ignore any edicts that are issued by him. In this game, he has no affiliation with the Agents of Darkness, however he wants to show Popstar that he's the better hero than Kirby by finding a way to stop the evil syndicate.

I loved his southern, New Orleans like accent he had in Kirby Right Back At Ya! I say, let's revive that for Dedede! Why? Why not?