Ichika's name is pronounced
E-chi-ka Za-bot-sue

Ichika is a trendy individual. Always keeping her best apperance on camera, she might seem like a sweet girl... But off camera she is a awful person. Constantly bullying others to make her feel better about herself, and being a overall bitch, she could care less what those around her think about her who she deems, "lesser than her." She can be pretty nice to those she is friends with, and backs them up with all she's got, especially her bestie Yuina.

Side note: I'd imagine her voice is very bitchy, airhead like, and comical. When she acts all sweet she trys to ditch the bitchy tone if possible.