Lucy's Mom: You were telling me about the article on tooth decay.

Dentist: That's right, Mrs. Carson. Leading scientists reported the same research. Cleaning teeth right after eating, the Supradent way, stops tooth decay best. And while they didn't mention Supradent Dental Cream by name, by the end of this conversation it will be clear to everyone that's the brand they were referring to.

Lucy: I'm not sure what that means.

Dentist: It's called classical conditioning Lucy. Don't worry, you don't need to understand it. Just know that I'm a dentist with a clean, healthy smile, and I'm holding a bottle of Supradent toothpaste in my hand. Your brain will associate the two naturally.