It could be fully funded by a UK broadcaster, but 100% of the IP goes back to the production company, so at that point we're free to do with it whatever we choose.                                   

                                                I think we're prety much in the position where, as a brand, as a concept, the show itself is a hard concept to sell. Does that make sense?

                                                However the films are made, they'll be made fully funded. And also, as you know in the UK we keep the rights.