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  • Apr 05, 2018Listed
  • Apr 07, 2018Deadline
  • GeneralCategory
  • TaylorMadeFranchise
Jconnorgreen's Previously Completed Works

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    About TaylorMade Case Study Video

    This is for a case study video for the golf company TaylorMade. The purpose is to explain their new TrackTag which part of the their new Project Stride campaign. 

    Script is below. Thanks!


    "Staying in great physical shape has become a big part of the modern golf game. Tour pros are keeping their bodies healthy by incorporating weight training and cardiovascular workouts into their weekly routines. We all want to play and feel like the pros when we hit the course. So why do we strap our bags to the back of carts instead of walking and embracing everything the course has to offer?

    TaylorMade wants to make sure you will be around to play as much golf as possible. That’s why we created Project Stride. Project Stride is Taylormade’s new in incentive program to get golfers to walk their favorite courses, rather than take a cart. 

    By purchasing any item from Taylormade’s new M3 or M4 lines of clubs and apparel, you’ll receive the Project Stride Track Tag. The Track Tag is a 3-axis accelerometer that turns movement into digital measurements when attached to your golf bag. When paired to the Project Stride app, the Track Tag will record your every step while strolling the golf course and save the data to your mobile device. With the average course being about 6,500, you’ll walk over three and a half miles or about 7,500 steps. Once you put in the work, it’s time for the reward. Your steps will turn into a virtual currency which can be redeemable for Taylormade apparel and equipment so you can stay up-to-date with the newest releases. 

    So quit paying the extra money for the cart. Enjoy navigating the terrain the way the architect envisioned and earn gear while you do it.

    To break it down to its simplest form. You walk the course the next time you play; you get the best Taylormade gear. It’s that easy.

    Project Stride. Conquer the Course."

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