Advertising Campaign Sugar In The Raw
Project Overview
This project is for the product "Sugar In The Raw" which is an all natural form of sugar cane. This is for educational purposes only. The concept comes from the word "Raw." Think about that person in your life that will always tell you the unfiltered truth (even if it's something you do not want to hear.) This commercial is a story of that person telling you that the food you made isn't sweet enough.
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An older tone of voice. Slightly sassy when saying "Kind of like his attitude" then back to an average tone of voice after that line. Read it naturally like you are telling it as a story.
I've been married for 15 years. My husband always told me how refreshing my lemonade was... Until I saw him dumping it down the drain. He followed up by saying it's been too sour all along. Kind of like his attitude. Now I always use sugar in the raw.
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